![]() The groovy curves, heavy line weights and lack of structure evoked a laid-back attitude which perfectly paired with the decade. The Partridge Family logo (1970) via PinterestĪ telltale aspect of ‘70s design was freeform typography. Along with the happy warm gradients, we saw an emergence of rainbow themes, like the iconic Partridge Family TV show’s logo, which features saturated rainbow colors on charming birds. From vivid orange to sunny yellow, warm color palettes reigned supreme. With the conclusion of the Vietnam War, it was a cheerful time in the world, and design followed suit. It was a time when design felt mellow and chill, while simultaneously impactful and striking. Design culture was driven by disco, funk and free love while peace and happiness. Save The Bee T-shirt design by Eliza Osmo Love Revolution album cover design by Aldo44 Design through the ’70s IDEA magazine cover (1979) via ĭesign warmed up in the ‘70s, both literally and figuratively, thanks to captivating colors, thick lines, and eye-catching floral patterns. It offered a lighthearted antidote to the political turmoil of the time. Iconized for its pop culture imagery and references, artists and designers used pop art to revolt against the institutionalized art they’d been taught at school. The movement was about taking something mundane and ordinary and turning it into a quirky conversation piece. An era of rebellious, booming and witty art, designers yearned to escape their reality, experiment with their work and take creative risks.īeginning in Britain during the mid-’50s, pop art largely influenced Western design with a variety of countries contributing to the movement well into the ’60s. The BBC broadcasted the first episode of “Dr. ![]() Here, we’ll explore some major design movements from decades past that happened within the digital era. ![]() Design is clever, smart and has always been along for the ride.Īlong with humanity, design evolves. Design has made great strides during the past 50 or so years, whether it meant embracing bold color trends, the advantageous Photoshop coming into play or customizing content to adapt to a smartphone screen. We’re still amidst this era, and design continues to adapt and thrive. The creation of the first electronic computer in 1950 paved the way for the digital era of graphic design. Design keeps us on our toes, offering a mix of fresh new concepts blended with cyclical nods to trends of the past. One of the most intriguing qualities of design through the decades is that the landscape continuously changes. From cultural movements to technological advancement, there are many contributing factors to the ongoing evolution of design. Just like many other aspects of life and society, design evolves with time. When looking at the scope of design through the decades, one thing is certain: graphic design is an ever-present part of our culture.
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